How important are the intangible assets in your business? We no longer operate in an industrial economy; we’re in an intellectual one. The companies that differentiate themselves from their competition are those that understand how to nurture and grow their intangible assets, which include the company’s brand, institutional knowledge, and human capital. How can businesses attract, retain, engage and advance the right talent so they are motivated to grow their careers AND the companies that hire them? In my conversation with David Rice on his “People Managing People” podcast, we discuss the need to measure these assets and use them as fuel to achieve business goals, the criticality of aligning organizational strategies with a shared purpose, and how businesses can become more agile and adaptable in today’s rapidly changing market.
In this interview, you’ll learn:
The role that intangible assets play in multiplying the value of your business
The only four metrics you need to drive growth
Why you should never build initiatives around people, process or performance
The four pillars of the Growth on Purpose model—and why you must implement them in the right sequence
Where most leaders fall short in gaining trust… and the most common way they lose it
How to cure silos
“Leaders need to invite their team into the conversation and say, ‘Here's the challenge we're trying to solve. And I would like us to do that together.’ What a great way to get your team to lean in and help you solve the biggest problems in your business.”
Are YOU ready to grow on purpose?
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